Dna Digital DNA Mobile Operator/Customer Service: Follow the Gift by Hasan & Partners Helsinki

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DNA Mobile Operator/Customer Service: Follow the Gift

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Industry Telecommunications Services
Media Digital, Interactive & Mobile
Market Finland
Agency Hasan & Partners Helsinki
Creative Kari Puumalainen, Tobias Wacker, Mikael Nemeschansky
Producer Tämer Mohsen
Account manager Liisa Frick
Released December 2012

Credits & Description

Category: Telecommunications
Brand: DNA Finland
Agency: hasan & partners, Helsinki
Country: Finland
Christmas is a great season, but it can be tiresome too. Finnish Mobile operator DNA wanted pitch in and help people avoid the Christmas stress.

To make a point how hard getting the gifts can be nd to promote its variety of tablets and smartphones, Hasan,Helsinki created possibly the hardest way yo get Christmas gifts.DNA ran a game where players have to follow a gift with their mouse. The longer you follow it, the better your chance of winning it.

As people follow the gifts they are "brainwashed" with easier way to get the stuff with DNA's special offers scrolling through the screen.

Category: Telecommunications
URL: http://kampanja2.dna.fi/joulupeli/
Client: DNA Finland
Agency: hasan & partners, Helsinki
Production: Barabra
Country: Finland
Creative: Mikael Nemeschansky
Creative: Tobias Wacker
Creative: Kari Puumalainen
Producer: Tämer Mohsen
Production company: Jari Pelto-piri
Account Director: Panu Nordlund
Production Manager: Marika Rönkkö
Account manager: Liisa Frick