ABDUCTIONARY by Dojo for Dojo

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ABDUCTIONARY

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Industry Publishing, streaming & media
Media Digital, Interactive & Mobile
Market United States
Agency Dojo
Executive Creative Director Geoff Edwards
Creative Director Chris Masse
Creative Madelyn Lee, Deidre Lichty, Justin Macha
Released February 2013

Credits & Description

Advertiser: DOJO
Agency: DOJO
Category: Media, Entertainment and Leisure
Creative Director: Chris Masse (Dojo)
Creative: Justin Macha (Dojo)
Creative: Madelyn Lee (Dojo)
Creative: Deidre Lichty (Dojo)
Game Design Lead/Programming/Music: Rafael Gaino (Dojo)
Animation: Chris Vilchez (Dojo)
Executive Creative Director: Geoff Edwards (Dojo)
Executive Creative Director/Game Design/Music: Mauro Alencar (Dojo)
Brief Explanation
Abductionary is the world’s first time-based word search game. This addictive, fast-paced iPad game puts players in the role of alien minions, stealing words from humans’ brains. As the story goes, an evil alien race is getting ready to invade Earth but first they need to learn our human language. You are one of these aliens, sent to Earth by the evil alien overlord to “steal words from the tiny brains of those ugly, puny, bipod Earth creatures” (his words, not ours.)Your job is to extract words from human brains fast enough so the “Language Extractor 6000”, a very advanced but finicky piece of machinery, won’t overheat. You do this by forming words from a stream of random letters being “sucked out” of an abductee’s noggin. Points are awarded by length and complexity of the word. Combine these with power ups, acquired by keeping the machine cool, and become the supreme master of language on the Game Center leader boards.Abductionary was the first time DOJO was put in the role of agency, developer and client, ushering it along from conception through animation, coding, music production and, ultimately, the game's launch campaign. After its release, Abductionary was met with acclaim within the tech world, with features in “Fast Company” and “Wired.” It was celebrated as the first iPad game created by an advertising agency completely independently, without any client involvement, and for turning the traditional agency model on its head.