DOLE RUNNER'S BANANA Digital WEARABLE_BANANA by Dentsu Y&R Tokyo

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WEARABLE_BANANA

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Industry Culture, Leisure & Sport
Media Digital, Interactive & Mobile
Market Japan
Agency Dentsu Y&R Tokyo
Released September 2015

Awards

Asia Pacific Advertising Festival (AdFest) 2016
Media Lotus Best Use Of Technology Bronze

Credits & Description

After years of supporting the Tokyo marathon, Dole has created an amazing wearable, performance enhancing banana - set to debut at the 2015 run.
WEARABLE_BANANA DOLE RUNNER'S BANANA
Agency: DENTSU YOUNG & RUBICAM INC. TOKYO BRONZE