|Industry||Cleaning Products, Detergents & Wood protectors|
|Media||Digital, Interactive & Mobile|
|Agency||21 St Films|
Credits & Description
The idea is centered around the company’s theme: ‘You don’t have to be lost in translation to be green”. It’s a mantra that green should be for all and the latest initiative in the brand re-launch strategy recently covered by [ The New York Times](http://www.nytimes.com/2013/04/22/business/media/cloroxs-green-works-aims-to-get-out-of-the-niche.html?_r=1&)).