Dove Digital Dove #findmebeautiful, 3 by Ogilvy & Mather London

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Dove #findmebeautiful, 3

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Industry Skin Care, Hair Care
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Ogilvy & Mather London
Executive Creative Director André Laurentino
Art Director Lewis Bish
Copywriter Chris Chance
Released January 2016

Awards

D&AD Awards, 2016
Press Advertising Press Advertising Campaigns Wood Pencil

Credits & Description

Agency: Ogilvy & Mather
Client: Unilever
Art Director: Lewis Bish
Copywriter: Chris Chance
Executive Creative Director: Andre Laurentino
Worldwide Chief Creative Officer: Tham Khai Meng
Account Director: Georgina Howard
Business Director: Sam Pierce
Global Executive Vice President: Steve Miles
Global Vice President: Sophie Galvani
Managing Director: Cathy Saidiner
Managing Partner: Stephane Orhan
Managing Partner: Neil Yoxall
Project Manager: Victoria Smith
Senior Global Brand Director: Victoria Sjardin
Young girls on Instagram often seek self-validation by tagging selfies with dozens of hashtags such as #amipretty, #findmebeautiful and #amiugly.
But parents, teachers and youth leaders never see this.
By isolating this disturbingly commonplace use of hashtags, it highlights the shocking truth of girls’ behaviour online.
Through its comment on such an issue, Dove directed people to the Dove Self Esteem Project where they could find out how to help, and educate, the girls they know and care for.