Drexel University Digital Get going Today by Misfit

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Get going Today

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Industry Education
Media Digital, Interactive & Mobile
Market United States
Agency Misfit
Production BKWLD
Creative Director Jeff Toll
Producer Tricia Denney
Released December 2012

Credits & Description

Media: Online
Category: Education
Agency: Misfit
Brand: Drexel University
Geo: Americas, United States
URL: http://getgoingtoday.org

“Inside all of us is a wild thing.” So reads one of the inspirational quotes in a series of 16 shareable cinemagraph-style digital videos that BKWLD developed for Drexel University and Misfit. Handling storyboards, design, concept, strategy, art direction, writing, web development, and more for the immersive HTML5 experience, BKWLD created a sensory tour de force that presents the uplifting life stories of Drexel alumni using video, sound design, hardware-accelerated animation, and a subtle understanding of the language of social media.

Advertising Agency: Misfit, USA
Creative Director: Jeff Toll
Director / Animator: Chad Turner
Development: Dan Rogers
Producer: Tricia Denney
Digital Production Company: BKWLD