Dunia Fantasi Indonesia Digital FIND MY KID by McCann-Erickson Jakarta


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Industry Leisure Parks
Media Digital, Interactive & Mobile
Market Indonesia
Agency McCann-Erickson Jakarta
Director Peter Aquilina
Creative Director Alfa Aphrodita
Art Director Aldo Hutomo
Designer Darma Adhitia, Jonathan H. Nasution
Producer Shirren Lim, Yucca Widjaja
Photographer Willy Koesnaedi
Illustrator Thalia Kamanga
Editor Peter Aquilina, Tulus Ciptadi
Released January 2013

Credits & Description

Category: Interface & Navigation
Advertising campaign: FIND MY KID
Illustrator: Thalia Kamanga (Pencraft)
Art Director: Aldo Hutomo (McCann Jakarta)
Creative Director: Alfa Aphrodita (McCann Jakarta)
Brand Executive: Bimo Untoro (McCann Jakarta)
Producer: Shirren Lim (McCann Jakarta)
Producer: Yucca Widjaja (McCann Jakarta)
Designer: Darma Adhitia (McCann Jakarta)
Web Programmer: Fajar Fahdianto (McCann Jakarta)
ECD: Gary Caulfield (McCann Jakarta)
Designer: Jonathan H. Nasution (McCann Jakarta)
Director: Peter Aquilina
Editor: Peter Aquilina
Copywriter: Tulus Ciptadi (McCann Jakarta)
Editor: Tulus Ciptadi (McCann Jakarta)
Photographer: Willy

Brief Explanation
Dufan theme park is not a fun place for families if parents lose their children in the big crowds. So we created a simple app named "Find My Kid" for parents to download when they enter the park. And a colorful wristband watch with a GPS locator chip inside is placed on children so the parents can easily track their location the entire time they are inside Dufan. As a result, 5,000 apps downloaded, 15,000 mentions in social media, 0% kids lost and 100% fun in Dufan.