BEAR 71 by Jam3 for National Film Board of Canada

BEAR 71

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Industry Environmental & Animal Issues
Media Digital, Interactive & Mobile
Market Canada
Agency Jam3
Creative Director Pablo Vio, Adrian Belina Executive Producer
Designer Cole Sullivan, Aubyn Freye Smith
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Charities, Public Health & Safety, Public Awareness Messages Gold

Credits & Description

Type of entry: Websites & Microsites
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: THE NFB (NATIONAL FILM BOARD)
Product/Service: ECOLOGICAL AWARENESS
Agency: JAM3 Toronto, CANADA
Advertiser THE NFB (NATIONAL FILM BOARD)
Product ECOLOGICAL AWARENESS
Entrant JAM3 Toronto, CANADA
Type of Entry: Websites & Microsites
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: BEAR 71
Advertiser/Client: THE NFB (NATIONAL FILM BOARD)
Product/Service: ECOLOGICAL AWARENESS
Entrant Company: JAM3 Toronto, CANADA
DM/Advertising Agency: JAM3 Toronto, CANADA

Creator: Jeremy Mendes (NFB)
Creator: Leanna Allison (NFB)
Executive Producer: Loc Dao (NFB)
Creative Director: Pablo Vio (Jam3)
Technical Director: Mark McQuillan (Jam3)
Creative Director: Adrian Belina (Jam3)
Interactive Producer: Media Ridha (Jam3)
Designer: Cole Sullivan (Jam3)
Designer: Aubyn Freye Smith ()
Developer: Mikko Haapoja (Jam3)
Developer: Sunil John (Jam3)
Developer: Matt Fisher (Jam3)
Developer: Tom Dysinski (Jam3)
Writer: Jb Mackinnon ()
Voice Actor: Mia Kirshner ()
Dana Dansereau (NFB)
Bonnie Thompson (NFB)
Rob McLaughlin (NFB)
Live Event Installation: Lance Weiler ()

Brief Explanation
Bear 71 is a rich interactive project, installation and social narrative that features a 20 minute interactive documentary that raises awareness about the intersection of animals, humans and technology. 

This multi-user experience launched alongside an installation at the Sundance festival entitled “Bear 71 Live”. The narrative follows the real life of a female grizzly bear in Canada’s Banff National Park from the moment she is tagged and collared by park rangers to the moment of her untimely death.The story is narrated from the bear’s perspective, but users witness it through real footage collected from over 1 million photos take by motion triggered cameras that encompass the park.