LIVE STREAMING EGYPT by J. Walter Thompson Cairo for EGYPT TOURIST AUTHORITY

Adsarchive » Digital » EGYPT TOURIST AUTHORITY » LIVE STREAMING EGYPT

LIVE STREAMING EGYPT

Pin to Collection
Add a note
Industry Transport, travel & tourism
Media Digital, Interactive & Mobile
Market Egypt
Agency J. Walter Thompson Cairo
Released February 2013

Awards

Dubai Lynx 2013
Interactive OTHER DIGITAL CHANNELS SILVER

Credits & Description

Case Film URL: http://www.cairocaseslynx.com/eta/
Social Media URL: https://twitter.com/experienceegypt
Social Media URL: https://www.facebook.com/experienceegypt?fref=ts
Additional URL: http://www.cairocaseslynx.com/eta/journey.html
Client EGYPT TOURIST AUTHORITY
Product EGYPT
Entrant JWT CAIRO, EGYPT
Type of Entry: Interactive: Digital Tools
Category: OTHER DIGITAL CHANNELS
Title: LIVE STREAMING EGYPT
Product/Service: EGYPT
Entrant Company : JWT CAIRO, EGYPT
Advertising Agency : JWT CAIRO, EGYPT
Name Company Position
Rasha Georgy Jwt Cairo Business Director
Ahmed Helal Jwt Cairo Digital Project Manager
Ibrahim Islam Jwt Cairo Senior Art Director
Aref Fakhoury Jwt Cairo Account Manager
Nadia Hegazy Jwt Cairo Senior Account Executive
Shaimaa El Hout Jwt Cairo Account Director
Brief Explanation:
ITB Berlin Live feeds from Egypt to Berlin Using the online live streaming technology; live feeds of the people, and Egypt's main hotspots were streamed on a large screen at the entrance of the Egyptian booth, confirming that Egypt is safe and secure. Airing was from four prime tourist destinations Cairo, Red sea, Luxor and Aswan. Twitter tickers with inviting messages from Egyptians and Egypt supporters were displayed on the LED screens that were framing the booth’s entrances. Visitors were also encouraged to interact by sending in tweets of their own to show their support!