Eldan Digital The Instagram flag by Ecaliptoos

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The Instagram flag

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Industry Car & Utility Rentals
Media Digital, Interactive & Mobile
Market Israel
Agency Ecaliptoos
Creative Director Maayan Dar
Released May 2013

Credits & Description

In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company, created the first Israeli Instagram flag.
In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them . Then they could choose whether the picture is mostly white or blue and hashtag it accordingly.
We then utilized the hashtag feed and  in real time created a blue and white collage in the shape of the Israeli flag.
The Flag and wining pictures were broadcasted live on big TV screen in a central location in Israel during and after Independence Day.
Results: 15,444,015 Impressions 2,827 pictures uploaded
Category: Travel, transport & tourism
Client: Eldan rental cars
Media: Digital and outdoor
Country: Israel
Agency: Ecaliptoos
CEO:  Maor Chen, Dror Blumental
Creative Director:  Maayan Dar
Head Of Content: Joel Ariel Shamir
Supervisor: Vicky Halfon
Account Manager: Lee Eitan
Design: Rani Golan
Programming: Yossi Melamed