ESPN Digital, Case study Invisible Players [image] by Africa Sao Paulo

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Invisible Players [image]

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Industry TV Channels/Radio Stations and Programmes
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Creative Director Sérgio Gordilho, Bernardo Romero, Pedro Bullos
Art Director Sérgio Gordilho, Bernardo Romero, Vinicius Turani, Rick Garcia, Raynier dos Santos
Editor Juliana Uchoa, Angerson Vieira
Production Bando
Director Ale Paschoalini
Production Libertà Filmes
Director Leonardo Liberti
Released August 2016

Awards

Wave Festival 2017
Promo Produtos e Serviços - Direct / Promo Prata

Credits & Description

Agência/Agency: Africa
Anunciante/Advertiser: Espn
Diretor de criação/Creative Director: Sergio Gordilho/ Bernardo Romero/ Pedro Bullos/
Produtor da agência/Agency Producer: Rodrigo Ferrari/ Stella Gafo /Valdir dos Santos
Redator/Editor: Angerson Vieira/ Juliana Uchoa
Atendimento/Attendance: Marcio Santoro/ Celina Esteves/ Juliana Araujo/ Beatriz Pedrosa/ Mariana Ruschi
Produtora de som/Sound Production: Jamute
Outros créditos:
Cco: Sergio Gordilho
Diretor de Arte/Art Director: Rick Garcia/ Vinicius Turani/ Raynier dos Santos/ Bernardo Romero/ Sergio Gordilho
Produtora/Production Company: Bando Studio/ Libertà Filmes
Diretor/Director: Ale Paschoalini / Leonardo Liberti
Diretor de Fotografia: Gabriel Bianchini / Eduardo Ohara
Sinopse:
The power of women in society, especially in sports, is still underestimated. So we decided to make people think about this worrisome truth in a spontaneous way, having a social experiment as a starting point. We invited sports fan to test their knowledge. We showed a series of animations of famous sports scenes without identifying who was the athlete behind each of those moves. Then we asked the participants: “Who was responsible for this move?” Everyone remembered the name of famous male athletes such as Neymar, Messi, Ronaldo, Jordan, Bryant, Oscar, Medina, Mineirinho and Slater. But when we revealed the original scenes, there was a surprise: women were the authors of those performances. The experiment became a video that conveyed an important message at the end: