Skin Memories by BBDO Brussels for Euromelanoma

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Industry Against Cancer
Media Film, Digital, Interactive & Mobile
Market Belgium, Europe
Agency BBDO Brussels
Creative Director Sebastien De Valck, Klaartje Galle, Arnaud Pitz
Creative Klaartje Galle, Gertjan De Smet, Toon Vanpoucke, Morgane Choppinet, Frederic Clarysse
Released April 2017

Credits & Description

Turning Facebook Memories into a life-saving tool
Translation of headline to English: Turning Facebook Memories into a life-saving tool
Client: Euromelanoma
Product: Skin Cancer Prevention campaign called Skin Memories.
Advertising Agency: BBDO, Brussels
Country: BELGIUM
Creative Direction: Klaartje Galle, Sebastien De Valck, Arnaud Pitz
Сreatives: Klaartje Galle, Gertjan De Smet, Frederic Clarysse, Morgane Choppinet, Toon Vanpoucke
Production Company: BBDO Belgium
Production Company creatives: Gertjan De Smet, Frederik Clarysse
Published/Released (Month, Year): April, 2017
Country (Market): Belgium
Date of Release: April 11
Description/Release synopsis:
Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the Skin Memories posts themselves will contribute to a strong awareness effect and behaviour change.

The Film titled Skin Memories was done by BBDO Brussels advertising agency for Euromelanoma in Belgium. It was released in Apr 2017.