Evian Digital Baby&Me app by BETC

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Baby&Me app

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Industry Water, Mobile applications
Media Digital, Interactive & Mobile
Market France
Agency BETC
Creative Director Ivan Beczkowski
Art Director Sokphea Pes
Copywriter Emmanuelle Labbe
Released June 2013

Awards

Eurobest 2013
Interactive VIDEO Bronze

Credits & Description

Media: Online
Category: Non-alcoholic drinks
Agency: BETC
Brand: Evian
Geo: Europe, France
Evian wants to give everyone the chance to try the experience for themselves and discover their inner baby. In order to do this, BETC Digital teamed up with B-Reel and created an app that is available from today. Upload your photo and the app will use advanced facial recognition software to create a baby version of yourself that can be shared with your friends.
Advertising Agency: BETC Digital, France
Creative Director: Ivan Beczkowski
Art Director: Sokphea Pes
Copywriter: Emmanuelle Labbe
Technology: Thibault Dargeou
App Development: B-REEL
Published: May 2013
URL: http://www.youtube.com/user/EvianBabies/user/babyandme