Carlsberg: Unbore Grandpa by Akestam.holst Stockholm for Festis

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Carlsberg: Unbore Grandpa

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Industry Soft Drinks
Media Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Martin Cedergren
Copywriter Joakim Labraaten
Production It's Showtime
Art Director Petra Albrektsson
Released April 2011

Credits & Description

URL: http://unboregrandpa.com
Festis, a still drink by Carlsberg, is on a mission: Unbore Anything! Activate your webcam at unboregrandpa.com and do you funniest to unbore grandpa - if you succeed, you win a bottle of Festis. Beware! He doesn’t hesitate to “next” anyone.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Art Director: Petra Albrektsson
Copywriter: Joakim Labraaten
Design: Oscar Gardö, Karin Mårtensson, Linda McAllister, Kristoffer Larberg
Other team members: Alex Picha, Ida Tenggren, Jerker Winther, Nicolas Hasselstrom
Production company: It´s Showtime