Xerox Digital FILE SHARE PRINTER by Dentsu Inc. Tokyo

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Industry Printers, Scanners & Supplies
Media Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Released June 2012


Spikes Asia 2012
Mobile Mobile Websites and Web Applications Bronze

Credits & Description

Type of Entry Mobile
Category Mobile Websites and Web Applications
Advertiser/Client FUJI XEROX
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
Shinya Seino Dentsu Inc. Creative Director
Koji Kanzaki Dentsu Inc. Copywriter
Miwa Sasaki Dentsu Inc. Planner
Takashi Omori Dentsu Inc. Agency Producer
Masahiro Miyakawa Dentsu Inc. Agency Producer
Shinsaku Ogawa Dentsu Tec Inc. Technical Producer
Mana Shigeki Adbrain Inc. Producer
Arata Kanbayashi Img Src Inc. Producer
Dai Kobayashi Dentsu Inc. Account Executive
Kohei Kadota Dentsu Inc. Account Executive
Yoshinori Ichikawa Dentsu Inc. Account Executive
Etsuko Yamazaki Fuji Xerox Co./Ltd Client Supervisor
Brief Explanation
Acquire new users for Fuji Xerox multi-use copiers installed at approximately 14,000 convenience stores and shops across Japan. Development of a file sharing and printing application by Fuji Xerox via Facebook which turns 14,000 multi-use copiers into 14,000 share printers, enabling users to print shared documents and images at convenience stores all over Japan. Our choice to set up the shared folders at Facebook resulted in the creation of a system where the service itself became its own promotional tool through the popular social network’s apps which encouraged the sharing of files with Friends. The total number of end users is over 1 million, a figure that also represents the number of people adopting the new working styles we proposed, where printing is no longer bound to fixed locations. This innovative service also received extensive media coverage.