Firstbank Digital Kyle Diebel, 1 by TDA_Boulder

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Kyle Diebel, 1

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Industry Banking & Financial Services
Media Digital, Interactive & Mobile
Market United States
Agency TDA_Boulder
Executive Creative Director Jonathan Schoenberg
Art Director Haley Garyet
Copywriter Jeremy Seibold
Photographer Volunteered By Firstbank Employees, Archival
Released March 2014

Credits & Description

Advertised brand: FirstBank
Advert title(s): Kyle Diebel
Headline and copy text: “Kyle Diebel. Vail Branch Assistant Vice President. Less intimidating bankers. Less intimidating mortgages.”
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website:
Creative Director: Jeremy Seibold
Art Director: Haley Garyet
Copywriter: Jeremy Seibold
Photographer: archival, volunteered by FirstBank employees
Additional credits:
Executive Creative Director: Jonathan Schoenberg
Published: March, 2014
Short rationale: “Acknowledging the scary leap of faith a home buyer takes in baring his or her finances to a stranger and asking for a loan, print and online advertising aims to knock FirstBank’s own officers down a peg. Each of three print full pages and four Flash banners features a real, and rather inelegant, childhood photo of a real FirstBank banker, accompanied by the text, “Less intimidating bankers. Less intimidating mortgages.”