Pink Bra by We Agency for Fleury Laboratories

Pink Bra

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Industry Against Cancer
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency We Agency
Art Director Cristiano Rodrigues, Ricardo Sarno
Copywriter Fernando Silva, Fernando A. Silva, Fernando Duarte Silva, Vitor Medrado
Production Corazon
Director Raphael Gasparini
Released January 2017

Credits & Description

Original Title: Sutiã Rosa
URL: http://www.sutiarosa.com.br/
Product: Institutional
Client: Fleury
Agency: WE
Creative VP: Guy Costa
Creative Direction: Guy Costa, João Paulo Magalhães and Ricardo Sarno
Art Directors: Cristiano Rodrigues and Ricardo Sarno
Copywriter: Fernando Silva and Vitor Medrado
Designer: Luciana Varella
Planning: Daniel Rios and Lorena Tomassini
Agency Accounts: José Boralli, Bruno Luiz and Vanessa Raio
Media: Fabio Rosinholi, Daniel Spinelli, Almir Pereira and Carlos Chagas
Agency Production: Juliana Emeric and Laís Leleu
Print Producer: Alexandre Borges
Digital: Guilherme Pettine and Luis Constantino
Client Approval: Mariana Tolovi, William Malfatti and Thais Arruda
Production Company: Corazon
Direction: Raphael Gasparini
Sound and Music Production: Lucha Libre
Studio 3D: Paulo Dias
WE created 'Pink Bra' for Fleury Medicine and Health. The Agency and Client launched a innovative social project for breast cancer and women health prevention with earnings benefiting social organizations from 2017 on.
The campaign had national reach and counted with an exclusive hotsite (www.sutiarosa.com.br) about the project and a direct line to solve doubts. It also had the support of UN Women - the United Nations Entity for Gender Equality and the Empowerment of Women - for the choice of organizations that will be benefited from the project, which will donate part of the gathered resources for NGOs.