Flying Horse Digital GIF GUY by Ogilvy Sao Paulo

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GIF GUY

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Industry Non-alcoholic drinks
Media Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Director Tomat
Executive Creative Director Roberto Fernandez David
Creative Director Rafael Donato Ogilvy Brasil
Art Director Diego Machado, Dogura Kozonoe, Leo Barbosa
Copywriter Hugo Veiga, Leandro Custo - Beto Cocito
Producer João Carlos Paiva Duarte, Fernando Dias De Souza, Vanessa Wallner, Fabiano Beraldo, Adriana Jorge, Isabelle Tanugi, Fernanda Chasim
Released May 2013

Credits & Description

Advertiser: GLOBALBEV
Agency: OGILVY BRASIL
Category: Video
Advertising campaign: GIF GUY
Cast: Andrezz (Full Frame)
Advertiser's Supervisor: Flavia Melo (Ogilvy Brasil)
DOP: Guga Millet (Zohar Cinema)
Cast: Guilherme Figueiredo (Full Frame)
Chief Creative Officer: Anselmo Ramos (Ogilvy Brasil)
Cast: Jaqueline De Oliveira (Full Frame)
Account Superviser: Camila Porto (Ogilvy Brasil)
Art Director: Leo Barbosa (Ogilvy Brasil)
Art Director: Dogura Kozonoe (Ogilvy Brasil)
Producer: Fabiano Beraldo (Ogilvy Brasil)
Producer: Fernanda Chasim (Zohar Cinema)
Executive Producer: Fernanda Rossi (Zohar Cinema)
Copywriter: Hugo Veiga (Ogilvy Brasil)
Copywriter: Rafael Donato (Ogilvy Brasil)
Service: Lili Domingues (Punch)
Account Superviser: Carolina Porto (Ogilvy Brasil)
Producer: Isabelle Tanugi (Zohar Cinema)
Composer: Mariano Alvarez (Punch)
Creative Director: Rafael Donato (Ogilvy Brasil)
Cast: Saulo Arcoverde (Full Frame)
Producer: Adriana Jorge (Ogilvy Brasil)
Copywriter: Beto Cocito (Ogilvy Brasil)
Executive Producer: Carlos Paiva (Zohar Cinema)
Producer: Carlos Paiva (Zohar Cinema)
Art Director: Diego Machado (Ogilvy Brasil)
Producer: Fernando De Souza (Zohar Cinema)
Executive Producer: Isabelle Tanugi (Zohar Cinema)
Cast: Lincon Vargas (Full Frame)
Setting: Marcelo Moraes (Zohar Cinema)
Executive Creative Director: Roberto Fernandez (Ogilvy Brasil)
Director: Tomat (Zohar Cinema)
Head Of Client Service: Valeria Barone (Ogilvy Brasil)
Producer: Vanessa Wallner (Ogilvy Brasil)

Brief Explanation
Gif animations, with their endless looping energy, are the perfect expression of the effect of Flying Horse, one of Brazil’s most well-known energy drinks. In this film, three friends living in gypsy trailer park experience frustration, discovery and success, as one of them unadvertently becomes an animated Gif after falling in a pool full of Flying Horse energy drink.