Digital FocusDriven: Candlelight memorial by Team One Los Angeles

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FocusDriven: Candlelight memorial

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market United States
Agency Team One Los Angeles
Art Director Steve Hanlon
Copywriter Phil Henson
Producer Rachel Crain
Photographer Sam Comen
Released March 2013

Credits & Description

Texting while driving continues to be a rapidly growing problem, especially amongst teenage and young adult drivers, despite warnings. But while many talk about the risks associated with texting while driving, there is little conversation about the actual impact that this epidemic has on families and communities. With this in mind, FocusDriven, an organization founded by families who have felt the devastating effects of distracted driving first-hand, tapped Team One to launch a national anti-distracted driving campaign, just in time for National Distracted Driving Awareness Month in April. To kick off the campaign, Team One created compelling visuals of roadside candlelight memorials spelling out popular shortened text phrases and emoticons, including "OMG," ":-)" and "LOL" all of which represent the types of texts sent that have caused fatal accidents. The campaign includes print ads that appear in Seventeen and Esquire's April print issues and Car and Driver's digital issue.
Category: Charities & appeals
Client: FocusDriven
Agency: Team One
Country: United States of America
Creative Credits:
Agency: Team One
Chief Creative Officer: Chris Graves
Art Director: Steve Hanlon
Copywriter: Phil Henson
Photographer: Sam Comen
Producer: Rachel Crain
Agency Digital Artist: Ban Tat
Retoucher: Andrew Coleman, Gloss (for emoticon only)