|Industry||Charities, Foundations, Volunteers|
|Media||Digital, Interactive & Mobile|
|Agency||Team One Los Angeles|
|Art Director||Steve Hanlon|
Credits & Description
Texting while driving continues to be a rapidly growing problem, especially amongst teenage and young adult drivers, despite warnings. But while many talk about the risks associated with texting while driving, there is little conversation about the actual impact that this epidemic has on families and communities. With this in mind, FocusDriven, an organization founded by families who have felt the devastating effects of distracted driving first-hand, tapped Team One to launch a national anti-distracted driving campaign, just in time for National Distracted Driving Awareness Month in April. To kick off the campaign, Team One created compelling visuals of roadside candlelight memorials spelling out popular shortened text phrases and emoticons, including "OMG," ":-)" and "LOL" all of which represent the types of texts sent that have caused fatal accidents. The campaign includes print ads that appear in Seventeen and Esquire's April print issues and Car and Driver's digital issue.