Altered State: Ford uses hypnosis to drive supercar Ford GT by Blue Hive London, Team Detroit for Ford

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Altered State: Ford uses hypnosis to drive supercar Ford GT

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Industry Cars
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Blue Hive London
Agency Team Detroit
Released April 2016

Credits & Description

Ford GT. It’s a one-of-a-kind supercar only ever experienced by a select few. Until now.
How did Ford introduce more people to the thrill of driving the Ford GT? Enter hypnotist Marc Savard. With the power of suggestion alone, he was able to put people behind the wheel of this iconic supercar. They enjoyed different driving experiences; track racing, cruising the famous Las Vegas Strip and appreciating the incredible interior – all without even touching the car. They wasted no time putting the “pedal to the metal!”
This legendary icon will return to Le Mans, the world’s most prestigious automobile race, later this year. Back in 1966 it captured the attention of the world when it took the first three top places. Now equipped with the most powerful EcoBoost production engine ever, producing more than 600 horsepower, the ultra-high performance all-new Ford GT has a carbon-fiber body allowing one of the best power-to-weight ratios of any production car. Without the help of Marc, this supercar is beyond the wildest dreams of even the most avid petrol head.
Media: Web Film
Category: Automotive
URL: http://bit.ly/1T0WUGI
Client: Ford
Agency: Blue Hive London
Production: This film was a collaboration between Team Detroit, USA and Blue Hive, UK
Country: United Kingdom
This film was a collaboration between Team Detroit, USA and Blue Hive, UK