Ford Digital, Case study Predictive Tweets [image] by GTB Paris, Ogilvy Paris

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Predictive Tweets [image]

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market France
Agency GTB Paris
Associate Creative Director Romain Repellin, Régis Boulanger
Art Director Thomas Yve
Copywriter Quentin Burette
Agency Ogilvy Paris
Released July 2017

Awards

Epica Awards 2017
Digital Online Social Networks Silver
Digital Online Campaigns – Automotive Bronze

Credits & Description

Country: France
Advertiser: Ford France
Product: Predictive Technologies
Agency: Gtb (Paris) & Ogilvy (Paris)
Entrant: Gtb Paris
Account Director: Laurent Chauffeteau
Social Media Manager: Emmanuelle Carre
Integrated Campaign Manager: Dimitri Jalmain
Contente Creator: Alexandre Stricher
Exectuive Creative Directors: Emmanuel Lalleve, Christian Foulon
Associate Creative Directors: Romain Repellin, Regis Boulanger
Copywriter: Quentin Burette
Art Director: Thomas Yve
Account: Stanislas Vert, Laurent Chauffeteau, Emmanuelle Carre, Dimitri Jalmain
Published: July 2017
Description:
How do we show that Ford Predictive Technologies help people to drive by predicting the unpredictable?