Hartwall Digital Fosters: No Worries Motel by 358 Helsinki

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Fosters: No Worries Motel

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Industry Beers and Ciders
Media Digital, Interactive & Mobile
Market Finland
Agency 358 Helsinki
Art Director Ale Lauraeus
Copywriter Antti Tähtinen, Juuso Janhunen
Photographer Pekka Mustonen
Account manager Veera Kivimäki
Released May 2015

Credits & Description

It's music festival season, especially in Finland. Which means you'll need a place to crash after the last band finishes their encore. Enter, The Fosters No Worries Motel. Only available in Finland, mind you. And it's not a motel so much as a few crash pads on the concert grounds, in partnership with AirBnB but still. There's like four places all around Finland where you can stay, and they're all brought to you by a laid back Australian "diplomat," named Louis. Seems like you have some decent Foster's-branded amenities to go with it including of course, beer. At around $20 bucks a night (USD) or the cost of three beers in Helsinki, it's a bargain.
Why not stay INSIDE the festival area? The Foster's No Worries Motel is a relaxed container for lucky party kangaroos to stay at.
Book a room:
Or via Airbnb
Category: Drinks, alcoholic
Client: Hartwall
Agency: 358 Helsinki
Country: Finland
Creative Director: Ale Lauraéus
Copywriter: Juuso Janhunen
Copywriter: Antti Tähtinen
Art Director: Ale Lauraéus
Graphic Designer: mark nurmi
Graphic Designer: Isa Jokela-Gomez
Graphic Designer: Kukka-Maria Kiuru
Agency Producer: PEGGY PETRELL
Agency Producer: Elina Fredén
Photographer: Pekka Mustonen
Account manager: Veera Kivimäki
3D: Troll VFX
Molla Karjaluoto
Event production: Malja
Marketing Manager: Meri Vainikka
Brand Manager: Tiina Happonen
Media Agency: Dagmar