Four Directions Digital QR Cookies by Grey Hong Kong

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QR Cookies

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Industry Culture, Leisure & Sport, Book store, Online Retail & E-stores
Media Digital, Interactive & Mobile
Market Hong Kong SAR China
Agency Grey Hong Kong
Executive Creative Director Keith Ho
Creative Director Jeff Tsang, Kym Ma
Art Director Dia Nip
Copywriter Kristie Chen
Typographer Jeff Ng
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: Four Directions
Agency: Grey Group Hong Kong
Country: Hong Kong
Electronic book store "Four Directions" is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn't be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.
Category: Entertainment & leisure
URL: http://www.ideasahead.net/fourdirections/b
Client: Four Directions
Agency: Grey Group Hong Kong
Country: Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Kym Ma
Creative Director: jeff tsang
Art Director: Dia Nip
Copywriter: Kristie Chen
Art Director: Jeff Ng
Typographer: Jeff Ng