Four Paws Digital The Bear Endurance - Test Demo by Don't Panic London

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The Bear Endurance - Test Demo

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Industry Environmental & Animal Issues
Media Digital, Interactive & Mobile
Market United Kingdom
Agency Don't Panic London
Creative George Mccallum, Alistair Griggs, Jake Moss
Released October 2017

Credits & Description

Brand: Four Paws
Head of Wild Animal campaigns: Kieran Harkin
Agency:​ ​Don’t​ ​Panic
Project Lead: Angela Kwashie
Project Assist: Nisha Mullea
Strategy: Ellie Moore
Creative Lead: Claire Guiller
Creative: George McCallum, Jake Moss, Alistair Griggs
MD: Joe Wade
Web Developer: Evan Lelliott
Editor: Maxim Young @ Gorilla Films
Published: October 2017
In Vietnam, more than 1,300 bears are being forced to live in tiny cages and have their bile extracted. The global nonprofit FOUR PAWS are now looking to close all bear farms by 2020 and ensure the transfer of all remaining bears to sanctuaries.
To call attention to this animal welfare issue, FOUR PAWS has launched a microsite asking “How much can you bear”, which tests the endurance of viewers and urges them to take action. Take the test at http://endurancetest.four-paws...