Start A Healthy Relationship by The Brainstorm Group for Gardein

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Start A Healthy Relationship

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Industry Grocery and Other foods, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market Canada
Agency The Brainstorm Group
Creative Director Dorothy Mcmillan
Art Director Alek Von Felkerzam
Production 4stroke
Released January 2013

Credits & Description

The campaign, developed by Toronto-based The BrainStorm Group, features lines like “Tired of the meat market?”, “A friend with nutritional benefits” and “Get swept off your meat” while digital media provides consumers with the opportunity to get to know Gardein foods a little better by creating a provocative dating profile for each food.
View the 4 Pandora Ads
Mandrin Orange Crispy Chick'n: http://www.youtube.com/watch?v=V2EoLQwHYAk
Ultimate Beefless Sliders: http://www.youtube.com/watch?v=sZSFiFk2Xak
Seven Grain Crispy Tenders: http://www.youtube.com/watch?v=7__nkuKKScM
Homestyle Beefless Tips: http://www.youtube.com/watch?v=5J0fkq762-4
Campaign Title: Start A Healthy Relationship
Client: Gardein – Garden Protein International

Creative Agency: The BrainStorm Group, Toronto
CEO: Bob Froese
Creative Director: Dorothy McMillan
Art Director: Alek Von Felkerzam
Copy Writer: Lee Cristiano
Director, Client Services and Strategy: Deborah Arbus
Director of Digital: Jonathan Kirsten
Account Executive: David Glow
Video Production: 4stroke
Audio Production: BoomBox Sound