|Industry||Grocery and Other foods, Business equipment & services, Corporate Image|
|Media||Digital, Interactive & Mobile|
|Agency||The Brainstorm Group|
|Creative Director||Dorothy Mcmillan|
|Art Director||Alek Von Felkerzam|
Credits & Description
The campaign, developed by Toronto-based The BrainStorm Group, features lines like “Tired of the meat market?”, “A friend with nutritional benefits” and “Get swept off your meat” while digital media provides consumers with the opportunity to get to know Gardein foods a little better by creating a provocative dating profile for each food.