ALL IS NOT LOST by Hakuhodo Tokyo for Google

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ALL IS NOT LOST

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Industry Internet, Business equipment & services
Media Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Best Video Gold
Cyber Lions Websites & Microsites Publications & Media Silver

Credits & Description

Type of entry: Craft
Category: Best Video
Advertiser: GOOGLE/OK GO
Product/Service: GOOGLE CHROME
Agency: HAKUHODO Tokyo, JAPAN
Advertiser GOOGLE/OK GO
Product GOOGLE CHROME
Links: http://portfolio.tyo-id.jp/google_okgo/index_e.html
Entrant HAKUHODO Tokyo, JAPAN
Type of Entry: Craft
Category: Best Video
Title: ALL IS NOT LOST
Advertiser/Client: GOOGLE/OK GO
Product/Service: GOOGLE CHROME
Entrant Company: HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency: HAKUHODO Tokyo, JAPAN
(Tyo Id)
(Aoi Promotion)
(1?10 Design)
(Futurek)
(Kaibutsu)
(Ok Go)
(Paracadute)
(Pilobolus)
Brief Explanation
Develop a music video unlike any other. In the contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message-cards and videos are generated, which users can share with the world. The result: we created a massive buzz in over 200 countries and areas, drove Chrome usage and were nominated at the 54th Grammy Awards.