Google Digital RAMAYANA by Ogilvy & Mather Singapore

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RAMAYANA

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Industry Search Engines
Media Digital, Interactive & Mobile
Market Singapore
Agency Ogilvy & Mather Singapore
Released June 2012

Awards

Spikes Asia 2012
Digital Games Bronze

Credits & Description

Advertiser GOOGLE
Product GOOGLE CHROME LAUNCH IN INDONESIA
Entrant OGILVY & MATHER SINGAPORE, SINGAPORE
Type of Entry Digital: Digital Tools
Category Games
Title RAMAYANA
Advertiser/Client GOOGLE
Product/Service GOOGLE CHROME LAUNCH IN INDONESIA
Entrant Company: OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising/Web Design Agency: OGILVY & MATHER SINGAPORE, SINGAPORE
Name Company Position
Steve Back Ogilvy/Mather Singapore Chief Creative Officer
Melvyn Lim Ogilvy/Mather Singapore Executive Creative Officer
Xander Lee Ogilvy/Mather Singapore Senior Art Director
Esther Tan Ogilvy/Mather Singapore Senior Copywriter
Timothy Su Ogilvy/Mather Singapore Designer
Zayed Talib Ogilvy/Mather Singapore Project Manager
Pawan Bahuguna Ogilvy/Mather Singapore Business Director
Stephanie Loo Ogilvy/Mather Singapore Senior Account Manager
Lu Shulin Ogilvy/Mather Singapore Senior Account Manager
Fantasy Interactive Fantasy Interactive Design/Development
Eshan Ponnadurai Google Consumer Marketing
Links: http://our-work.info/ramayana/
Brief Explanation
Google wanted to take on the giants and launch the Chrome browser in Asia. To bring to life the idea that "Chrome is not your traditional browser", we decided to show Chrome's capabilities through a traditional story that resonates with Asians: the epic tale of Ramayana. Ramayana has been told in various forms through the ages. We re-told this popular epic through an interactive Chrome Experiment, integrating Chrome features and Google services like Chat, Products, Weather and Maps. The experience incorporated WebGL and HTML5 to show that Chrome is capable of not just speed – but also security and stability.