OK Go - All Is Not Lost by Hakuhodo Tokyo for Google

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OK Go - All Is Not Lost

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Industry Search Engines
Media Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Released May 2012

Awards

London International Awards 2012
Digital Microsites Bronze Winner

Credits & Description

Entrant: Hakuhodo Inc., Tokyo
Google Chrome - "OK Go - All Is Not Lost"
Visit Website: http://portfolio.tyo-id.jp/google_okgo/index_e.html
Corporate Name of Client: Google
Agency: Hakuhodo/TYO ID/AOI Promotion/
1-10 Design/FUTUREK/Kaibutsu/OKGo/Paracadute/
Pilobolus
Description of the Project
Develop a music video unlike any other. In this contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world. The result is ; created massive buzz in over 200 countries and areas, drove Chrome usage and nominated at the 54th Grammy Awards.