THE GOOGLE PUZZLE by Hakuhodo Tokyo for Google

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THE GOOGLE PUZZLE

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Industry Search Engines
Media Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Games Bronze

Credits & Description

Type of entry: Other Interactive Digital Solutions
Advertiser: GOOGLE
Product/Service: GOOGLE CHROME
Links: http://portfolio.tyo-id.jp/google_puzzle/index_e.html
Agency: HAKUHODO Tokyo, JAPAN
Advertiser GOOGLE
Product GOOGLE CHROME
Entrant HAKUHODO Tokyo, JAPAN
Title: THE GOOGLE PUZZLE
Advertiser/Client: GOOGLE
Product/Service: GOOGLE CHROME
Entrant Company: HAKUHODO Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
(Tyo Id)
(Tyo Productions)
(Futurek)
(Kaibutsu)
(Scrap)
Brief Explanation
There are few things more satisfying than sinking those mental teeth into a complex conundrum and coming up trumps, or twisting your mind around lateral-thinking exercises and having that moment of clarity when it all falls into place.Through a series of brain- teasers revolving around Google products, we lead users to have fun experimenting with unique interface of multi-windows.
The goal is to rescue the yellow ‘O' from the Google logo, which has been mysteriously trapped, through a series of increasingly tricky puzzles, rendered across your screen in multi-windows.
The result: Over 200,000 people completed and drove Chrome usage.