Google Digital Wallet by R/GA New York

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Industry Search Engines, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market United States
Agency R/GA New York
Copywriter Carla Ballacer
Released May 2012


London International Awards 2012
Digital Retail Short List

Credits & Description

Entrant: R/GA, New York
Google - "Wallet"
Visit Website:
Corporate Name of Client: Google
Client Account Director: Jonthan Greene
Managing Director - Planning: Andrea Ring
Global Chief Creative Officer: Bob Greenberg
Chief Creative Officer: Nick Law
Executive Creative Directors: Chuck Tso/Taras Wayner/ Thomas Bossert
Creative Directors: Chris Ferguson/Christian Kubek
Associate Creative Directors: Colin Kim/Jason Hoff
Copywriter: Carla Ballacer
Director of Integrated Production: Brian Schultz
Executive Agency Producer: Gabe Banner
Agency Producers: Michael Hernandez/ Nicole Rannou-Studley/Andrew Schlanger
Creative Technologist: Pon Kattera
Managing Director - Production: Elyse Epstein
Social Media Strategist: Gerard Crichlow
Description of the Project
Google is changing the way we shop: by making the phone your wallet. Google Wallet holds all of your credit and debit cards, loyalty cards, and offers. Now, paying for something is as easy as a simple tap of your phone. Records of all your purchases are seamlessly accessible. It’s time to say “goodbye” to the bulky wallet, the phone will take it from here.