THE LAST SUMMER ON EARTH - FACEBOOK APP by Interesting Times for GRAVITY BREWING

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THE LAST SUMMER ON EARTH - FACEBOOK APP

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Industry Software & Multimedia Productions, SaaS, Mobile applications
Media Digital, Interactive & Mobile
Market Lebanon
Agency Interesting Times
Released February 2013

Awards

Dubai Lynx 2013
Interactive COMMUNITY APPLICATIONS SILVER

Credits & Description

URL Case Film: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb_facebook_app.html
Social Media URL: https://www.facebook.com/LEBANESEBREW/app_293862387376668
Client GRAVITY BREWING
Product LEBANESE BREW
Entrant INTERESTING TIMES Beirut, LEBANON
Type of Entry: Interactive: Digital Tools
Category: COMMUNITY APPLICATIONS
Title: THE LAST SUMMER ON EARTH - FACEBOOK APP
Product/Service: LEBANESE BREW
Entrant Company : INTERESTING TIMES Beirut, LEBANON
Advertising Agency : INTERESTING TIMES Beirut, LEBANON
Name Company Position
Mo Alghossein Interesting Times Creative Director
Jimmy Francis Interesting Times Creative Director
Ashraf Mansour Interesting Times Strategic Director
Wassim Bassil Interesting Times Managing Director
Tres Colacion Interesting Times Copywriter
Ali El Sayed Interesting Times Art Director
Karim Kazan Interesting Times Creative Director
Anthony Kharat Interesting Times Art Director
Lara Safar Interesting Times Engagement Director
Amer Chamaa Interesting Times Digital Planner
Bahaa Awad Interesting Times Senior Digital Producer
Karam Alghossein Interesting Times Senior Content Producer
Brief Explanation:
Lebanese Brew's interactive Facebook page hosted our new app that came with a bold bucket list of things to do before summer ends. The application allowed users to bet virtual bottles of LB, and dare their friends to do something from the Bucket List to win beer. They just had to upload a photo of themselves doing the dare to win the beer! This gave the app a viral component as people were creating their own ‘Last Summer On Earth’ posters by placing the bold campaign messages over their brave photos, treating the photos, and then sharing them with friends! JURY: please open the facebook app in Internet Explorer.