Greenpeace Digital Santa Relocation Project, 1 by BBH Los Angeles

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Santa Relocation Project, 1

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Digital, Interactive & Mobile
Market United States
Agency BBH Los Angeles
Released December 2012

Credits & Description

Quiet, North Pole Estate on 300 Acres
Cozy, well-kept property for sale, situated just 20 miles from the North Pole. This 4-building compound sits on 300 pristine arctic acres (as of last winter). Owned for generations by a family of toymakers…
As people around the world get ready to celebrate the holidays, Greenpeace has collaborated with BBH LA on a project to find a new home for Santa. The Santa Relocation Project – part of Greenpeace’s wider Save the Arctic campaign [] – brings to life a fantastical, yet all too possible, future in which Arctic melting is forcing one of the world’s most beloved and iconic Christmas figures, Santa Claus, to relocate from the North Pole.
Facebook/Twitter – The Greenpeace Save the Arctic campaign page on Facebook [] serves as the Santa Relocation Project hub, housing images of a melting North Pole, information about the project and the compelling provocation: If we don’t slow Arctic melting, Santa won’t be able to live at the North Pole anymore. Where do you think he should move to? #SantaRelocation has additionally been used to seed the idea on Twitter.
Craigslist/local listing sites – Advertisements posted on Craigslist [,,] and similar local listing sites around the world [e.g.] offer Santa’s North Pole home for sale, with pertinent information about the property (e.g. amenities, condition, a recently acquired ocean view) and several pictures, which include playful clues about the current owner.
Instagram – As people are flocking to Instagram this holiday season to post images of their kids’ wish lists, @SantaRelocationProject is commenting on these images [] with warnings that this might be the last year wishlists can be sent to the North Pole.
Creative Credits:
Client: Greenpeace
Agency: BBH LA