Grey Poupon: The Society of Good Taste by Crispin Porter + Bogusky Los Angeles for Grey Poupon Mustard

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Grey Poupon: The Society of Good Taste

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Industry Sauces, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market United States
Agency Crispin Porter + Bogusky Los Angeles
Executive Creative Director Tom Markham, Jason Gaboriau
Art Director Patricia Ortiz, Tushar Date
Senior Art Director Patricia Ortiz, Tushar Date
Copywriter Rachel Carlson, Jamie Toal
Senior Copywriter Rachel Carlson, Jamie Toal
Released September 2012

Credits & Description

Category: Food
Brand: Kraft
Agency: CP+B
Country: United States of America
After a 15 year hiatus from mass market advertising, Grey Poupon has launched one of the most discerning Facebook pages in the world. Since 1777, Grey Poupon has defined what it means to have good taste. But weâre now living in a world that has forgotten what it means to be civilized. So Grey Poupon is back with an all-digital campaign to spread good taste. With the new Facebook page, âThe Society of Good Tasteâ, Grey Poupon becomes the first brand to ever remove fans and deny access to potential fans based on âgood tasteâ in their user profile (determined by factors such as their proper use of grammar, art taste, restaurant-check ins, books read and movie selections, among others). They will also become one of the first brands to utilize Pinterest for its core site. The site enables us to engage consumers where they are already spending their time and makes it easy for them to pin and âspread good taste.â
Category: Food
URL: http://www.societyofgoodtaste....
Client: Kraft
Agency: CP+B
Country: United States of America
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Tom Markham, Jason Gaboriau
CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris
ASSOCIATE CREATIVE DIRECTOR(s): Alexandra Sann, Mike Kohlbecker
COPYWRITER / SR. COPYWRITER: Rachel Carlson / Jamie Toal
ART DIRECTOR / SR. ART DIRECTOR: Patricia Ortiz / Tushar Date
INTERACTIVE DESIGNER: Anders Svensson
DESIGNER: Douglas Menendez
JR DIGITAL ARTIST(s): Brett Reiland, Sabrina Fraley
DFX LEAD: Eduardo Santiesteban
EVP / CHIEF DIGITAL OFFICER: Ivan Perez-Armendariz
VP / DIRECTOR OF VIDEO: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Chris Mele
SENIOR INTEGRATED PRODUCER, VIDEO: Julie Vosburgh
INTEGRATED PRODUCER: Patrick Krulik, Randall Fransen
SR. ASSET PRODUCER: Tyler Christensen
JR. PRODUCER, INTERACTIVE: Shannon Priem
JR. ART PRODUCER: Amy Foster
JR. INTEGRATED PRODUCER, OUTERACTIVE: Matthew Kahn
AUDIO SOUND DESIGNER: Seth Padgett
EVP / EXECUTIVE EXPERIENCE DIRECTOR: Matt Walsh
EXPERIENCE DESIGNER: Alex Riegelman
VP / EXECUTIVE CREATIVE TECHNOLOGY DIRECTOR: Dan Fox
ASSOCIATE TECHNICAL DIRECTOR: Gavin Leader
TECHNICAL LEAD: Brian Wigginton
SR. INTERACTIVE DEVELOPER: Jason Schertz
INTERACTIVE DEVELOPER: Aday Rodriguez
INTERACTIVE DEVELOPER: Tony Tumminello
SR. DIGITAL ANALYST: Matt Segal
DEVELOPMENT PARTNER: Firstborn, Promotions.com
QUALITY ASSURANCE: Stewart Warner, James Lukensow
VP / CONTENT DIRECTOR: Kate Frazier
CONTENT MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Spencer Holmes
CONTENT MANAGER: Julie Pfleger
ASSISTANT CONTENT MANAGER: Eric Alexander
BUSINESS AFFAIRS: Lydia Tirpak
SOCIAL MEDIA / BRAND ANALYST: Stacy Cohen
COGNITIVE ANTHROPOLOGIST: Omar Quinones
TRAFFIC MANAGER: Nathaly Charria
PUBLIC RELATIONS: David Whitney, Leslie Repetto