|Media||Digital, Interactive & Mobile|
Credits & Description
The demographic tendencies currently characteristic of Hungary are very similar to those present elsewhere in Europe: the society is growing older in general. As a result of this, the sum of state old age pensions may very realistically decrease in the longer run. However, Hungarians are typically not ready to take responsibility for their own future. They do not prepare financially for their retirement period, which promises to be longer due to the increasing life expectancy. According to a recent research, only 44% of adults actively save up for their retirement. Groupama Biztosító/Groupama Insurance, in order to draw attention to the importance of self-provision, has decided to create communication in an extraordinary way. The insurance company organized an event in a crowded shopping mall, where visitors could experience a possible version of their future, where they live without having the necessary amount of savings. This future was presented to them using Virtual Reality, a technology completely new and unique in the Hungarian insurance market. The video of the event shows both the installation of the site and the actual VR content which was designed to be an unpredictable surprise to the users. Groupama Biztosíto believes that this video will motivate a large number of people to start looking after their own future responsibly.