Guinness Digital Bloomsday by Irish International BBDO Dublin

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Industry Beers and Ciders
Media Digital, Interactive & Mobile
Market Ireland
Agency Irish International BBDO Dublin
Art Director Clayton Homer
Copywriter Dillon Elliott
Designer Giovanni Muscat
Released June 2016

Credits & Description

Brand: Guinness
Media: Online
Category: Alcoholic Drinks
Agency: BBDO
Geo: Ireland
Guinness: Bloomsday
This Guinness ad appeared on Bloomsday on social media in Ireland. Bloomsday is a celebration that takes place both in Dublin and around the world. It celebrates Thursday 16 June 1904, which is the day depicted in James Joyce’s novel Ulysses. It’s a day of huge celebration of Ireland’s most famous writer, whose books have changed the history of literature across the world forever. And this ad unites two of Ireland’s greatest icons.

Advertising Agency: Irish International BBDO, Ireland
Creative Directors: Steve Jones, Martin Loraine
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Designer: Giovanni Muscat
Planner: Lilian Sor
Agency Account Man: Chris Ferguson, Marina Lanaghan
Agency Producer: Sam Morton