Havaianas Digital Havaianas: Special Collection by ALMAP BBDO Brazil

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Havaianas: Special Collection

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Industry Apparel, Clothing & Footwear
Media Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Art Director Fábio Benedetto, F. Hauck Araujo
Copywriter Luciana Haguiara Almapbbdo
Released June 2011

Credits & Description

In a small town in the northeast of Brazil,
artisans decorate Havaianas flip-flops,
with Swarovski crystals,pendants
and other delicate accessories.
The hand-made production is so meticulous that
on some days, only four pairs are produced.
And that’s what makes these flip-flops so special.

URL: http://www.havaianasmania.com/specialcollection/

Havaianas created a special collection of flip-flops hand made by artisans from a little town in the northeast of Brazil. These flip-flops are stitched, one by one, with Swarovski crystal and delicate pendants. The collection’s microsite tells the story of Havaianas Special Collection showing how such a democratic product can be also so unique and stylish. On the animation we can see each model being made in a special, dreamlike way. You can stop the video to see more product details anytime.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Sergio Mugnaini
Art Director: F. Hauck Araujo, Fabio Benedetto
Copywriter: Luciana Haguiara
Additional Credits: Vanessa Marques, João Lopes, Rmax, Andre Brunetta
Interactive: Lucas Lima / B A Start