Worlds Apart by Publicis London for Heineken

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Worlds Apart

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Publicis London
Chief Creative Officer Bruno Bertelli
Executive Creative Director Cristiana Boccassini, Dave Monk
Creative Director Milos Obradovic, Marcus Iles
Creative Mark Daw, Seb Howling, Dom Desmond, Rudhraigh McGrath
Released April 2017

Credits & Description

Category: Alcoholic Drinks
Brand: Heineken
Media: Experimental
Media: Web Film
Advertising Agency: Publicis London
Category: Drinks, alcoholic
Client: Heineken
Agency: Publicis London
Country: United Kingdom
Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Dave Monk
Executive Creative Director: Cristiana Boccassini
Creative Director: milos obradovic
Creative Director: Marcus Iles
Creative: Seb Howling
Creative: Dom Desmond
Creative: Mark Daw
Creative: Rudhraigh McGrath
Account Team: Trent Patterson
Account Team: David Pagnoni
Account Team: Derek Muller
Account Team: Katherine Thompson
Account Team: Elzabe Buys
Planner: Sol Ghafoor
Planner: James Moore
Planner: Chris Turner
Head of Production: Colin Hickson
Project Management: Kym Adams
Project Management: Michael Fitzgerald
Design Team: Andy Breese
Date: April, 2017
Heineken presents ‘Worlds Apart’ An Experiment.
Can two strangers with opposing views prove that there’s more that unites than divides us?
Heineken brings together opposing sides over a beer in a film that goes some way to prove that in the end, all we really want is to just get along with each other. In the film, the beer brand brings together two strangers with completely different views about feminism, climate change and LGBT rights. They are encouraged to work with each other to build a bar where they are invited to drink together, before finding out their new friend's very different opinions about views close to their own hearts.