Heinz Digital Heinz Ketchup: Squeeze the truth by BD NETWORK

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Heinz Ketchup: Squeeze the truth

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Industry Sauces
Media Digital, Interactive & Mobile
Market Australia
Copywriter Bd Network
Released September 2011

Credits & Description

In Australia, there is some confusion over what Ketchup really is. In fact, you could say that Ketchup is misunderstood. So Heinz Ketchup, the original premium market leader within this category is here, to tell Australians in person, and set the record straight. The BD Network campaign is brought to life online where you can squeeze the truth out a bottle of Heinz Tomato Ketchup, and is supported by print executions featuring a variety of lines that communicate the product truths around tomato content, thickness and taste, Ketchup style.

Category: Food
URL: http://ketchupspeaks.com.au/
Client: Heinz Australia
Agency: BD Network
Production: BD Network
Country: Australia
Creative Director: BD Network
Executive Creative Director: BD Network
Creative Director: BD Network
Art Director: BD Network
Copywriter: BD Network
Agency Producer: BD Network
BD Network