Hellmann's Digital Recipe Receipt by Bossa Nova, J. Walter Thompson Sao Paulo, Ogilvy Sao Paulo

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Recipe Receipt

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Industry Sauces
Media Digital, Interactive & Mobile
Market Brazil
Agency Bossa Nova
Agency J. Walter Thompson Sao Paulo
Chief Creative Officer Anselmo Ramos
Executive Creative Director Fred Saldanha, Claudio Lima
Creative Director Eduardo Marques, Rubens Filho
Art Director Raphael Lucone, Rafael Rizuto
Agency Ogilvy Sao Paulo
Chief Creative Officer Anselmo Ramos
Executive Creative Director Fred Saldanha, Claudio Lima
Creative Director Eduardo Marques, Rubens Filho
Art Director Raphael Lucone, Rafael Rizuto
Released May 2012

Awards

London International Awards 2012
Digital Foods Silver Winner

Credits & Description

Entrant: Ogilvy Brasil, São Paulo
Hellmann's - "Recipe Receipt"
Visit Website: http://www.shakemelikeascroll.com/recipereceipt/
Corporate Name of Client: Unilever
Client Account Directors: Joao Campos/Julio Campos/
Bianca Shen
Agency Account Directors: Daniela Glicenstajn/
Luiza Carvalho/Stefane Rosa
Agency: Ogilvy Brasil, São Paulo
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima/
Fred Saldanha
Creative Directors: Rubens Filho/Eduardo Marques
Copywriters: Eduardo Marques/Ricardo Lins
Art Directors: Rafael Rizuto/Raphael Lucone/
Guilherme Nobrega
Agency Producers: Nana Bittencourt/Mauricio Granado/
Juscelino Vieira
Project Managers: Paula Santana/Marcella Tiné/
José Tinoco/Tiago Fernandes/Pedro di Nardo/
Daniel Uchoa
Illustrators: Rafael Rizuto/Guilherme Todorov
Production Company: Bossa Nova Filmes
Motion Designer: Guilherme Todorov/Tulio Inoe
System Company: Zanthus
Sound Design Company: Jamute, São Paulo
Sound Designer: Jamute
Voice-over: Travis Klausmeier/Priscilla Carvalho
Description of the Project
Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself.