Smart vs. Smart by Ogilvyone Worldwide for Holiday Inn

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Smart vs. Smart

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Industry Hotels & Resorts
Media Digital, Interactive & Mobile
Market Canada
Agency Ogilvyone Worldwide
Creative Director Shira Kirsh, Matt Hassell, Jamie George, Alex Furrer, Brian Ross
Released May 2014

Awards

Caples Awards 2014
Campaigns Integrated campaign Bronze

Credits & Description

In 2012, MSN.com ranked Canada as the smartest country in the world. The team at OgilvyOne Worldwide created a contest, Smart vs. Smart, to ride the momentum of Canada’s No. 1 position and to extend the already popular Holiday Inn Express “Stay Smart” campaign to Canada. Banners and social media drove InterContinental Hotel Group’s target audience, Canadians 25 to 45 years old, to vote on more than 60 of Canada’s smartest inventions. The launch campaign proved to be engaging and increased brand relevancy with this infusion of Canadian pop culture and heritage.
Agency: OgilvyOne Worldwide
Client: InterContinental Hotel Group
Art & Creative Directors: Alex Furrer, Matt Hassell, Shira Kirsh, Brian Ross, Jamie George
Copy Writers: Marc Levesque, Phil Coulter, Noah Fefermen, Binoy Zuzarte
Senior Partner: Zemina Moosa
Account Director: Lida Elias