|Media||Digital, Interactive & Mobile|
|Agency||Wieden + Kennedy London|
|Executive Creative Director||Kim Papworth, Tony Davidson|
|Creative Director||Sam Heath, Chris Groom|
|Creative||Lisa Jelliffe, Kirsten Rutherford|
Credits & Description
If we never venture into the unknown, how do we get anywhere new? Experiment. Try different things to see what works. That's how the Honda engineers found the right combination for the new Civic's rear suspension. The Experiment is a new HTML5 game - created by Wieden + Kennedy London and B-Reel - that pushes the boundaries of browser based gaming. Based in physics and played in Chrome, Firefox or Safari, the game challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.