Honda: The Experiment by B-Reel, Wieden + Kennedy London for Honda

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Industry Cars
Media Digital, Interactive & Mobile
Market United Kingdom
Agency B-Reel
Agency Wieden + Kennedy London
Creative Director Riccardo Giraldi
Art Director Bertrand Carrara
Designer Chris Welsby
Producer Sarah Barclay, Dominic Tunon
Released November 2011

Credits & Description

Advertising Agency: Wieden + Kennedy, London, UK
Creatives: Lisa Jelliffe, Kirsten Rutherford
Producer: Dominic Tunon
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Music: Human
Production Company- B-Reel
Art Director: Bertrand Carrara
Lead Developer: Mattias Ekendahl
Creative Director: Riccardo Giraldi
Producer: Sarah Barclay


The Digital Advert titled Honda: The Experiment was done by B-Reel, Wieden + Kennedy London advertising agencies for Honda in United Kingdom. It was released in Nov 2011.