HSL Helsinki Region Transport Digital Faces of Public Transportation 2013 # 11 by 358 Helsinki

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Faces of Public Transportation 2013 # 11

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Industry Public awareness
Media Digital, Interactive & Mobile
Market Sweden
Agency 358 Helsinki
Director Anders Meinander
Art Director Ale Lauraeus
Copywriter Antti Tähtinen
Producer Petteri Lehtinen
Photographer Lauri Eriksson
Account manager Kimmo Tupala
Released November 2013

Credits & Description

Category: Travel, transport & tourism
Advertised brand: HSL: Helsinki region transport
Advert title(s): Faces of Public Transportation
Headline and copy text (in English):
Advertising Agency: 358, Helsinki, Finland
Agency website: http://www./358.fi
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Graphic designer: HP Savolainen
Agency producer: Mari Romanoff
Account manager: Kimmo Tupala
Photographer: Lauri Eriksson
Film production: Ragnar Films & Grilli Films
Director: Anders Meinander
Producer: Petteri Lehtinen
Digital production: Into-Digital
Project manager: Joni Thessman
Event production: Irokeesi Oy
Tuomo Hannula, Ville Koivisto, Annika Green
Additional credits:
Mari Flink, Jarno Ekström, Kaarina Kivimäki
Published: 25.11, 2013
Short rationale (optional):
Public Transportation in Helsinki was about to reach the mark of one million riders.
The Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title 'Faces of Public Transportation’. 
The campaign was widely quoted in the press and even made the evening news. 
Everyone photographed will be invited to the opening of the physical exhibition later in January.