Hungarian Interchurch Aid Digital HURTS ME TOO by ACG Advertising Agency


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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market Hungary
Agency ACG Advertising Agency
Released March 2015


Golden Hammer, 2015
PR Social PR Diploma
Interactive Social network solutions Diploma

Credits & Description

Category Interactive
Subcategory Social network solutions
Entrant agency ACG Advertising Agency
Client Hungarian Interchurch Aid
Brand Hurts Me Too
Product/service Hurts Me Too
Date release 08.03.2015
Creative director Peter Tihanyi
Creative director Laszlo Nagy
Art director Petra Kocsis
Copywriter Tamas Hlavaty
In Hungary every 5th woman becomes a victim of domestic violence. We drew attention to this huge problem by the help of temporary designer tattoos and we also gave opportunity for everyone to show: the bruises of the victims hurts them too. We launched the campaign on International Women’s Day and asked women to buy the limited set of tattoos, put them on and upload selfies so the fake scars and bruises had become the symbol of their stand out.