IADA Anti-drug Authority: Timeline by McCann Tel Aviv for IADA

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IADA Anti-drug Authority: Timeline

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Industry Against Drugs
Media Digital, Interactive & Mobile
Market Israel
Agency McCann Tel Aviv
Photographer Gooli Cohen
Released January 2012

Credits & Description

This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.

Advertising Agency: Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen