Hidden Figure - Katherine Johnson by Ogilvy & Mather New York for IBM

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market United States
Agency Ogilvy & Mather New York
Associate Creative Director Nicole James
Executive Creative Director Jeff Curry
Creative Director Merrin Mccormick, Viktor Jacobsson, Jens Sjobergh
Art Director Belén M. Marquez
Senior Art Director Chad O'connell, Andrew Miller
Copywriter Dan Winikur, Diego Sarmiento, Peter Nordstrom
Released January 2017

Credits & Description

The IBM in partnership with NYT’s T Brand Studio and Ogilvy & Mather have just launched a new campaign called “Outthink Hidden”, inspired by the 20th Century Fox film, "Hidden Figures" to bring unsung heroes of innovation to life.
Brand: IBM
Agency: Ogilvy & Mather
Creative
Creative Director: Merrin McCormick
Associate Creative Director: Nicole James
Creative Director: Jens Sjobergh
Creative Director: Viktor Jacobsson
Senior Art Director: Chad O'Connell
Copywriter: Diego Sarmiento
Executive Creative Director: Jeff Curry
President Content@Ogilvy: Mark Himmelsbach
Copywriter: Timothy Steifler
Copywriter: Peter Nordstrom
Senior Art Director: Andrew Miller
Copywriter: Dan Winikur
Copywriter: Ashley Domers
Art Director: Belen Marquez

Account
Sean Palmer - Global Account Director
Liam Parker - Global Managing Director
Joan Voltz - Executive Group Director
Kyle Ross - Account Executive
Alexa Mouta - Account Executive
Nick Robbins - Management Supervisor
Lindsey Harris - Assistant Account Executive


Production
David Ross - Senior Executive Producer
Elizabeth Lucas - Executive Producer
Ashley Holmes - Art Content Producer
Gloria Hall - Director of DRM & Licensing
Yael Bloom - Content Producer


Strategy, Social
Eva Augustyn - Group Planning Director
Marisa Moody - Strategic planner
Sara Fogel - Senior Social Strategist
Asif Husain, Senior Vice President, OPR


Additional Partners:
· T Brand (Fake Love)
· Vanity Fair
· Brother
· TH productions

The Film titled Hidden Figure - Katherine Johnson was done by Ogilvy & Mather New York advertising agency for IBM in United States. It was released in Jan 2017.