IKEA Digital IKEA: Come into the closet by Forsman & Bodenfors Gothenburg

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IKEA: Come into the closet

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Director Amir Chamdin
Art Director Anders Eklind
Copywriter Fredrik Jansson
Production Chamdin/Stohr
Released August 2011

Credits & Description

URL: http://demo.fb.se/e/ikea/comeintothecloset2/site/default.html

F&B invites you to play around inside IKEA's music-driven closet. Though it's currently all in Swedish, Forsman & Bodenfor's innovative site for its continuing campaign for native furnishing operation IKEA is still visually pleasing and audio-friendly enough for anyone in the world to enjoy. A sequel of sorts to its original "Come into the Closet" campaign from two years ago, F&B's latest site for the IKEA brand is essentially controlled by sound and music via mouse and keyboard. Hit the Enter or Spacebar key and enjoy the twittering motions of the rooms' guests with the drum machine link and bust out your own tune or upload MP3s from your files to create the soundtrack of home life. There are five different rooms to fiddle around in, and if you have a microphone connected, you can also shout or make any kind of sound and the characters on the website will move around to those sounds accordingly.

Advertising Agency: Forsman & Bodenfors, Sweden
Web Director: Mathias Appelblad
Copywriter: Fredrik Jansson
Art Director: Anders Eklind
Designers: Anton Robsarve, Christoffer Persson
Agency Producer: Peter Gaudiano, Charlotte Most, Asa Jansson
Production Company: Chamdin/Stohr, Kokokaka
Director: Amir Chamdin
Director of Photography: Gosta Reiland
Music: Dead Mono