FACEBOOK SHOWROOM by Forsman & Bodenfors Gothenburg for IKEA

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FACEBOOK SHOWROOM

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Released October 2009

Credits & Description

Category: Community Applications
Advertiser: IKEA
Product/Service: DEPARTMENT STORE
Agency: FORSMAN & BODENFORS
Date of First Appearance: Oct 21 2009 12:00AM
Entrant Company: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Entry URL: http://demo.fb.se/e/ikea/facebook_showroom/
-: Mediaedge:cia (Media Agency)
-: Lennart Sjöberg (Photographer)
Advertiser's Supervisor: Sara Zakariasson (IKEA)
English Synopsis
For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time staying relevant and focusing on IKEA's offer, their products. Without messing around.