IKEA Digital IKEA iPad Catalogue, "IKEA BERÖRA" by SMFB

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IKEA iPad Catalogue, "IKEA BERÖRA"

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile
Market Norway
Agency SMFB
Designer Nicklas Hellborg
Released April 2012

Awards

Epica Awards 2012
Interactive Online Ads Gold
Interactive Consumer Services & Household Interactive Silver

Credits & Description

URL: http://entries.se/e/ikea/berora/
Agency (city): SMFB
Copywriter(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Art Director(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Account Director: Kristian Kristiansen
Account Manager: Hanne Grobstock, Tonje Skjetne Bjornerem
Designer: Nicklas Hellborg
Short explanation
We were to launch the IKEA Catalogue for iPad, using only a few banners.
We therefore created a brand new IKEA product called 'BERÖRA'. It ́s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. People could order the kit for free online, and it was sent to them by mail.

Making gloves and mittens work on the iPad was quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times. Creating simple, effective and cheap solutions to everyday problems for everyone, is at the core of IKEAs brand.

Description
We were to launch the IKEA Catalogue for iPad, but only by using a few banners